UGP 73 BY THE NUMBERS

Venue: Coca-Cola Arena
Location: Dubai, United Arab Emirates
Attendance: 17,000
Date: March 1, 2026
Fighter Payouts: $15,070,000
Gate: $16,825,000

FIGHT OF THE NIGHT
Alexander Sokolov vs Sasha Volkov

PERFORMANCE OF THE NIGHT
Isabel Azevedo, 2Face Rodríguez, Victoria Marshall

MOST VALUABLE PROMOTER
Robin Kelson, Serenity Holmes, CC Flynn, Victoria Marshall

DISCLOSED EARNINGS
Victoria Marshall ($3,210,000)
CC Flynn ($2,915,000)
Alexander Sokolov ($2,110,000)
2Face Rodríguez ($1,320,000)
Isabel Azevedo ($1,320,000)
Serenity Holmes ($1,060,000)
Sasha Volkov ($750,000)
Reggie James ($585,000)
Lucija Dragicevic ($350,000)
Robin Kelson ($320,000)
Jack Donovan ($310,000)
Nyles Stephens ($220,000)
Kristophe Cerulli ($210,000)
KJ Lindsay ($195,000)
Trevor Martin ($135,000)
Luis Alberto Pineda ($60,000)

QUICK RECAP
KJ Lindsay def. Reggie James by Unanimous Decision (29-28 x3)
Isabel Azevedo def. Luis Alberto Pineda by Submission (RNC) at 3:12 Round 2
Nyles Stephens def. Kristophe Cerulli by Unanimous Decision (30-27 x3)
Robin Kelson def. Jack Donovan by Split Decision (29-28 x2, 28-29)
2Face Rodríguez def. Trevor Martin by TKO (Punches) at 2:25 Round 3
CC Flynn def. Serenity Holmes by Unanimous Decision (29-28 x3)
Sasha Volkov def. Alexander Sokolov by Submission (RNC) at 4:42 Round 4
Victoria Marshall def. Lucija Dragicevic by TKO (GnP) at 1:47 Round 5

EVENT EARNINGS
Ticket Sales: $16,825,000
Media Rights: $5,000,000
Sponsorship Deals: $10,000,000
Merchandise Sales: $2,000,000
Concessions: $1,000,000
Site Fee: $10,000,000

Total Event Revenue: $44,825,000

EVENT EXPENSES
Fighter Payouts: $15,070,000
Staff Salaries: $2,000,000
Venue Rental: $1,000,000
Production Costs: $3,500,000
Medical Staff and Equipment: $500,000
Marketing and Advertising: $2,000,000
Insurance: $500,000
Miscellaneous Expenses: $1,000,000

Total Event Expenses: $25,570,000

Net Event Profit: $19,255,000